![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://l450v.alamy.com/450v/2j36rfa/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2j36rfa.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![Brazilian football star Pele looking at a pair of football boots as team mate Garrincha looks on. Brazil are in England for the Stock Photo - Alamy Brazilian football star Pele looking at a pair of football boots as team mate Garrincha looks on. Brazil are in England for the Stock Photo - Alamy](https://c8.alamy.com/comp/BHWY75/brazilian-football-star-pele-looking-at-a-pair-of-football-boots-as-BHWY75.jpg)
Brazilian football star Pele looking at a pair of football boots as team mate Garrincha looks on. Brazil are in England for the Stock Photo - Alamy
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHoFPRM7mXhs8r6A33vKUg-vYZEaHBwLk9w913vl4kQTX6_UrdPmphnvlffa9bpns1BYYoTnz-nLskmfRrjvuvXt37JzG6Tv7vZhxdqSkJVd63FIWHF4ilfhrS1meluMqxyJ3i_RXkFLBIk_oNGyEkEyMSjU47pVO9MjhhoxJ7kUmVVa3snejkM5YX/s1600/puma%20king%20icon%202023%20boots%20%286%29.jpg)